So your ecommerce brand is growing fast. Sales are flying, ads are running, and your team is stretched thin. You’re thinking, “We need a marketing genius… but we’re not ready to hire a full-time CMO.” That’s exactly where a Fractional CMO comes in.
These are top-level marketing pros you can bring in part-time. They help shape growth strategies, fix funnels, and manage teams—without the big CEO-level salaries.
Let’s explore the best fractional CMOs for ecommerce companies that are scaling fast. We’ll keep things simple, practical, and a little fun.
Why You Need a Fractional CMO
- You’re scaling fast but don’t have a roadmap.
- Your ad budget is growing… but performance isn’t.
- Your marketing team is drowning in tasks without guidance.
- You want senior leadership without full-time costs.
If any of those sound familiar, it’s time to fractional-up!
Top Fractional CMOs for Ecommerce
1. Andrew Harder – The Data Wizard
Andrew is amazing for DTC brands. He’s worked with companies doing 7–9 figures. His approach is all about numbers. He digs deep into customer data, builds buyer personas, and improves lifetime value like magic.
Specialties:
- Funnel optimization
- Retention strategies
- Analytics for growth
[ai-img]data charts, ecommerce dashboard, marketing funnel[/ai-img]
2. Kiri Masters – The Marketplace Queen
If you’re focused on Amazon or Walmart, Kiri is your go-to. She’s the founder of Bobsled Marketing and now helps ecommerce brands build powerhouse marketplace strategies.
Specialties:
- Amazon marketing
- Omni-channel strategy
- Marketplace ads
Her team can also help with creative, listings, and full-funnel campaigns. She’s smart, sharp, and deeply experienced.
3. Susan Su – The Growth Experimenter
Susan has worked with Y Combinator and tons of SaaS and ecommerce startups. She’s obsessed with growth through experimentation. If you’re ready to test messaging, offers, and channels—she’ll lead the way.
Specialties:
- Growth hacking
- CRO and paid campaigns
- Email and lifecycle marketing
She also speaks and writes about growth often. You’ll learn just by working with her.
4. Daniel Stafford – The Brand Builder
Daniel is perfect if you want to turn your ecommerce store into a true brand. He’s skilled in content, brand voice, and storytelling that converts. His superpower? Making your brand unforgettable.
Specialties:
- Creative direction
- Social strategy
- Brand messaging
[ai-img]branding, ecommerce team, storytelling visuals[/ai-img]
5. Elle McCarthy – The Team Whisperer
Hired a young marketing team but they need leadership? Elle is brilliant at coaching, leading, and smoothing chaos. She’s got corporate chops but loves startup energy.
Specialties:
- Team development
- Scaling marketing orgs
- Cross-functional leadership
She’s like having a part-time CMO and full-time team therapist. In a good way!
How to Choose the Right One
You’re spoiled for choice. Still, finding the right fit matters.
Ask yourself:
- Do we need growth, brand, or performance expertise?
- Is our problem strategy or execution?
- Do we want short-term fixes or long-term planning?
Pick someone who’s done what you want to do. And don’t be afraid to ask for case studies or references.
When to Bring a Fractional CMO In
You don’t need to be hitting $20M in sales. Many fractional CMOs work with brands doing $2-5M who are ready to go bigger. The best time? Before chaos hits. Not after.
Final Thoughts
A good fractional CMO is like a rocket booster. They help you grow smarter, faster, and with less frustration. Whether you need brand leadership or ad strategy—there’s a match out there for you.
Choose wisely, invest wisely, grow wisely.
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